BMW - Sebring

March 11, 1999...

Barton Workman Photography Press Release.


Lakeland, Florida-based motorsport and fashion photographer Barton H. Workman is pleased to announce collaboration with Beck's Beer North America and Bremen, Germany. Workman is set to photograph the debut of the "American LeMans" series at the 1999 Exxon Superflo 12 Hours of Sebring (March 17-20) with the Beck's Beer Factory BMW/Schnitzer LMR V-12 Team.

"After taking a year away from photographing racing, I am very happy to make this announcement" Workman states. "The opportunity to collaborate with such a high profile organization as the Beck's Beer Factory BMW/Schnitzer Team at my home track is a fantastic opportunity."

The collaboration between Workman and Beck's Beer and BMW A.G. was made possible completely through contacts made via the Internet.

"I made a very solid contact with German motorsports writer and Internet website host Gerd Kebshull through his website 'Sportwagen'. Gerd was able to provide direct links to the German manufacturer who will be debuting their new V-12 powered cars at Sebring this week, so a lot of the credit for this goes to him" Workman says "as my P.R. materials finally ended up in the right hands (in Germany)".

© by Barton Workman

The collaboration with Beck's Beer/BMW A.G.will reunite Workman with BMW drivers Tom Kristensen and Jörg Müller whom, along with J.J. Lehto, will drive one of the two Beck's BMW entries in the 12 Hours of Sebring which is sanctioned by Professional Sports Car Racing, Inc. of Tampa, Florida.

"I met Tom and Jörg photographing their important driver auditions for the (former) Alumax/Bettenhausen CART team at Sebring in 1996" states Workman. Canadian driver Patrick Carpentier eventually landed the drive for Bettenhausen but as Workman says "Tom Kristensen set the fastest times in the car during the auditions and as we saw in 1997, (he) won the 24 Hours of LeMans, setting fastest lap in the process. Tom should be very quick at the 12 Hours".

Workman is a veterian of the 12 Hours of Sebring. "Having grown up in Sebring, attending my first 12 Hours in 1968 at the age of five, I am very familiar with the facilites and the history of the event and I am able to pass this along to my clients" the 35 year old photographer and artist states.

" I'm looking very much forward to returning to Sebring this year, as I think the 'American LeMans' series concept will return sports car racing to it's rightful, prominent place".

Workman, who's motorsports and fashion images have appeared internationally began a career in the arts though racing which has taken him from Sebring to New York City to fashion photography school at the prestegious "Click Up" Scoula per la Fotografia di Moda in Florence, Italy. Studying alongside his mentor the noted Italian fashion photographer Leonardo Maniscalchi whom he met at a workshop while a student at the Southeast Center for Photographic Studies in Daytona Beach, Florida.

Barton Workman utilizes Nikon 35mm cameras, lenses and flashes, Hasselblad 120mm cameras and lenses with Fijichrome film. Power Macintosh G3 computer sytems with state of the art digital imaging technology.

Contact information:

TEL:    941-667-1876
FAX:    941-682-1333
EMail: <---
Internet: <---

Image not for reproduction.

12.03.99 © by Redaktionsbüro Kebschull Fax: 05903 - 6702 - Impressum

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